How to use Twitter to Increase Awareness and Participation
Register now for this popular topic.
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Join ActiveEducate on Thursday, March 18, for a free webinar: How to use Twitter to Increase Awareness and Participation.
In this webinar, presented as part of our Social Media webinar series, Justin Ramers, Director of Social Media at The Active Network, will show how schools like yours can leverage Twitter as another powerful marketing and student communication tool. Register now for this free webinar!
Whether you're thinking of using Twitter as a form of student notification or to drive participation, you will learn tips, tricks and best practices to help you take advantage of this new medium. You will learn how to:
Grow your Twitter followers
--> Distribute content and maximize effectiveness of your Tweets
--> Monitor what people are saying about your school
--> Use 3rd party tools to automate day to day operations
--> Measure success through analytics
Register Now for the Webinar!
Tuesday, March 9, 2010
Thursday, March 4, 2010
Going Green! - Marketing Tactics
Going Green
Becoming eco-friendly is a growing trend in today's society, and more and more organizations are riding its wave into a profitable future. Because you've chosen to utilize online services, you now have a unique opportunity to boost both your organizations image and online participation. To help promote your Green online services check out our Going Green Templates.
Why Go Green?
Gives You a Message and a Reason. As mentioned in the "Steps 4 Success", you need to create an Awareness and Motivation for your online services. If your community thrives on going green, then this is a great message to focus your campaign (e.g. "Save a Tree, Participate Online!", or "Reduce Emissions, Drive Online!")
Saves Money. You can save a lot of money in terms of printing and mailing costs by opting for online solutions instead of in person, fax, or mailing services. Consider placing your catalogue online so that people can view it any place and at any time without a penny spent on paper.
Drives Online Participation. By eliminating print options, and focusing on online catalogues, brochures, and mailings, you give people more reasons to go online. Once they're comfortable viewing your materials online, a conveniently placed link to your website or online services can significantly increase participation. Adobe allows you to convert 5 documents to PDF (viewable online) for FREE! Click here for details.
Targets Your Audience. By hosting online documentation you'll be drawing in those who are comfortable online. By directing them to online documents, you're also directing this ideal net-savvy candidate to online services (your ultimate goal).
Means Controlled Printing. Realistically you'll have to print some materials for those who aren't comfortable with online documents. However, there are still print options that allow you to reduce your impact on the environment, and promote a green image:
- Keep track of how many of documents are used and adjust printing accordingly.
- Design your materials to be self-mailers so you don't have to use envelopes.
- Keep your mailing list clean (don't mail to those you know will just toss it).
- Use recycled paper rather than fresh cut (place a note on the document that the material is printed on recycled paper
to further strengthen your green image).
- Print on as light a weight of paper as possible.
- Try to print on both sides wherever you can.
- Use paper that can be recycled (i.e. no coatings, metallic embossing, or inks containing heavy metals) if you know it
won't be kept for long.
- Contract eco-friendly printers (just Google it to find them).
- Don't get caught up in the volume print discounts.
Becoming eco-friendly is a growing trend in today's society, and more and more organizations are riding its wave into a profitable future. Because you've chosen to utilize online services, you now have a unique opportunity to boost both your organizations image and online participation. To help promote your Green online services check out our Going Green Templates.
Why Go Green?
Gives You a Message and a Reason. As mentioned in the "Steps 4 Success", you need to create an Awareness and Motivation for your online services. If your community thrives on going green, then this is a great message to focus your campaign (e.g. "Save a Tree, Participate Online!", or "Reduce Emissions, Drive Online!")
Saves Money. You can save a lot of money in terms of printing and mailing costs by opting for online solutions instead of in person, fax, or mailing services. Consider placing your catalogue online so that people can view it any place and at any time without a penny spent on paper.
Drives Online Participation. By eliminating print options, and focusing on online catalogues, brochures, and mailings, you give people more reasons to go online. Once they're comfortable viewing your materials online, a conveniently placed link to your website or online services can significantly increase participation. Adobe allows you to convert 5 documents to PDF (viewable online) for FREE! Click here for details.
Targets Your Audience. By hosting online documentation you'll be drawing in those who are comfortable online. By directing them to online documents, you're also directing this ideal net-savvy candidate to online services (your ultimate goal).
Means Controlled Printing. Realistically you'll have to print some materials for those who aren't comfortable with online documents. However, there are still print options that allow you to reduce your impact on the environment, and promote a green image:
- Keep track of how many of documents are used and adjust printing accordingly.
- Design your materials to be self-mailers so you don't have to use envelopes.
- Keep your mailing list clean (don't mail to those you know will just toss it).
- Use recycled paper rather than fresh cut (place a note on the document that the material is printed on recycled paper
to further strengthen your green image).
- Print on as light a weight of paper as possible.
- Try to print on both sides wherever you can.
- Use paper that can be recycled (i.e. no coatings, metallic embossing, or inks containing heavy metals) if you know it
won't be kept for long.
- Contract eco-friendly printers (just Google it to find them).
- Don't get caught up in the volume print discounts.
Email Essentials - Webinar link
Email has become one of the easiest and cheapest ways to reach your community. Are your emails getting read or deleted right away like this one?
Active Educate recently had a Webinar on Email Essentials and how to effectively reach your students and customers. We archive all our webinars so please check out the presentation below. I hope it is helpful and you are able to take away and apply some ideas to your email campaigns.
Topics Include:
· Email Campaign Planning
· Building and Maintaining Your List
· Design and Content Best Practices
· Improving Deliverability
· Email Metrics, Testing and Analysis
Let me know if you have success with any of the tips and I can share them with the community of Active users.
Here is the link to the Webinar along with the slides and some PCI compliance documentation:
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