Going Green
Becoming eco-friendly is a growing trend in today's society, and more and more organizations are riding its wave into a profitable future. Because you've chosen to utilize online services, you now have a unique opportunity to boost both your organizations image and online participation. To help promote your Green online services check out our Going Green Templates.
Why Go Green?
Gives You a Message and a Reason. As mentioned in the "Steps 4 Success", you need to create an Awareness and Motivation for your online services. If your community thrives on going green, then this is a great message to focus your campaign (e.g. "Save a Tree, Participate Online!", or "Reduce Emissions, Drive Online!")
Saves Money. You can save a lot of money in terms of printing and mailing costs by opting for online solutions instead of in person, fax, or mailing services. Consider placing your catalogue online so that people can view it any place and at any time without a penny spent on paper.
Drives Online Participation. By eliminating print options, and focusing on online catalogues, brochures, and mailings, you give people more reasons to go online. Once they're comfortable viewing your materials online, a conveniently placed link to your website or online services can significantly increase participation. Adobe allows you to convert 5 documents to PDF (viewable online) for FREE! Click here for details.
Targets Your Audience. By hosting online documentation you'll be drawing in those who are comfortable online. By directing them to online documents, you're also directing this ideal net-savvy candidate to online services (your ultimate goal).
Means Controlled Printing. Realistically you'll have to print some materials for those who aren't comfortable with online documents. However, there are still print options that allow you to reduce your impact on the environment, and promote a green image:
- Keep track of how many of documents are used and adjust printing accordingly.
- Design your materials to be self-mailers so you don't have to use envelopes.
- Keep your mailing list clean (don't mail to those you know will just toss it).
- Use recycled paper rather than fresh cut (place a note on the document that the material is printed on recycled paper
to further strengthen your green image).
- Print on as light a weight of paper as possible.
- Try to print on both sides wherever you can.
- Use paper that can be recycled (i.e. no coatings, metallic embossing, or inks containing heavy metals) if you know it
won't be kept for long.
- Contract eco-friendly printers (just Google it to find them).
- Don't get caught up in the volume print discounts.
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